Qapital - Product Pages

I collaborated with our brand designer to revamp Qapital’s product landing pages. Before, the pages were too text-heavy and didn’t illustrate the value of each product clearly. Some of Qapital’s products didn’t have landing pages and at all. We also wanted to create a template for product landing pages to make the process easier for future product launches. As a result, we cut down the amount of copy on each page by about 50%.

We started with a workshop to determine each product’s value propositions and divided them into “benefits”, “features”, and “purpose”. Leading with the product’s purpose in the hero section, we outlined key benefits, illustrated how to use the product, and listed more concrete features at the end.