UX Writing - Qapital

Qapital - Cashback Hacks

 

I was the lead content designer for Qapital’s new shopping tool, Cashback Hacks. Cashback Hacks was a browser extension for mobile and desktop that delivers cashback and coupons to users, then automatically adds the cashback they earn to their savings and investing goals. We were tasked with creating an MVP version. Cashback Hacks is an integration with a third party (Wildfire).

Teammates
Product owner
Content designers
UX designers
Brand designer
Front end engineers
Back end engineers

My contributions
Content design
Marketing copywriting
UX writing
Value proposition brainstorming
Competitive analysis



Tools
Figma
Google Suite
Jira


Entry points

Google Chrome Store

Cashback Hacks product landing page on Qapital.com

In-app onboarding screens

Onboarding user flow

Seasonal marketing email