Qapital - Cashback Hacks

I was the lead content designer for Qapital’s new shopping tool, Cashback Hacks. Cashback Hacks was a browser extension for mobile and desktop that delivers cashback and coupons to users, then automatically adds the cashback they earn to their savings and investing goals. We were tasked with creating an MVP version. Cashback Hacks is an integration with a third party (Wildfire).

My contributions
Content design
Marketing copywriting
UX writing
Value proposition brainstorming
Competitive analysis

Tools
Figma
Google Suite
Jira

Entry points

In-app onboarding screens

Onboarding user flow

Seasonal marketing email

Qapital - Product Pages

I collaborated with our brand designer to revamp Qapital’s product landing pages. Before, the pages were too text-heavy and didn’t illustrate the value of each product clearly. Some of Qapital’s products didn’t have landing pages and at all. We also wanted to create a template for product landing pages to make the process easier for future product launches. As a result, we cut down the amount of copy on each page by about 50%.

We started with a workshop to determine each product’s value propositions and divided them into “benefits”, “features”, and “purpose”. Leading with the product’s purpose in the hero section, we outlined key benefits, illustrated how to use the product, and listed more concrete features at the end.